Welcome to Sanestorm. We are marketing experts who believe that great marketing strategy must be both creative and pragmatic. Our left and right brains have been at war for too long. It's time to make them work together for their mutual benefit. Our missionis to improve your business through wildly logical, precisely creative marketing plans and programs.

Every out-of-the-box idea we have is built on a foundation of business reality. If a piece is stunningly beautiful, but doesn't work in the real world -- forget it. Conversely, we aren't afraid to use right-brain, artistic, abstract thinking in the service of serious business goals and marketing strategy.

In western culture, creativity has taken two divergent paths – that of the scientist and that of the artist. Too often, the strengths of one clan are ignored by the other. That's a shame, as truly creative breakthroughs often transcend traditional boundaries. The pace of change in our world is accelerating. And putting your energy into maintaining the status quo has never been a good way to navigate change. To prosper, we must become business artists and commercial poets. We can bring those elements together in your marketing plan.

Our site is divided into the following categories for your surfing pleasure:

• who we are - in general, and our specific tendencies.
• what we do - when we’re at work, anyway.
• samples of work we’ve done - so that you may judge us.
• words we wrote - so that you may read us.
• divers extras - that didn’t fit anywhere else.

Thanks for stopping by. We'd love to hear from you, and we'd love for you to subscribe to saneplan, our free, monthly non-newsletter.

Have a good day, and take care.
 

Click here for a special marketing audit offer for professional services firms.

Get a handle on some strategic planning tools
that will help you align your marketing with your organizational goals.

What is a brand matrix, and why do you need one?

Don’t see your favorite marketing quote here? Email it to us and we’ll put it up for everyone to see.

The May issue of saneplan our non-newsletter is here: “How to make your marketing fail miserably.“