special offer:
marketing audit for professional services firms

As you are no doubt aware, marketing is a relatively new discipline to the professional services arena. Law, consulting, financial, architectural and healthcare businesses have existed for centuries without the need for anything more than minimal marketing activities. That time has changed.

Sanestorm consultants have a combined 20+ years experience in professional services marketing. We have observed that many firms have undertaken marketing in an ad hoc, piecemeal fashion. Programs and tactics may be added for a particular need, then forgotten when other priorities surface. Marketing activities may increase during a slow period or when a particular practitioner has an interest, but will then wane as people get busy with client work.

The end result is often marketing with no coherent strategy, no connection between expenses and results, uneven attention to quality and an overall lack of coherence. To address this situation, Sanestorm has created a total marketing audit process specific to professional services marketing. We engage in a series of organized, precise interviews and a review of all relevant marketing materials. Those investigations allow our consultants to provide a 360º analysis of your marketing functions, programs and practices.

Our audit features benchmark criteria in ten categories:

• Marketing Strategy
• Expenses
• Marketing Department
• Budget
• Vendors
• Advertising
• Client Development
• Materials
• PR
• Training

Each category has multiple subsections, each of which may require quite a few pieces of data to adequately address the topic. This is not a one-day, "quick fix" for a problem area or a simple list of generic "best practices." We are very serious about helping our clients develop rigorous, sophisticated marketing programs that will provide clear and substantial value.

After we have completed our audit, we will present you with a detailed report covering all categories and subtopics. If there are areas for improvement, we will offer considerations for your review. In areas where you are doing well, we will confirm your practices and provide suggestions for how to leverage those strengths in other areas. When we are done, you will have an articulate, actionable set of recommendations on how to improve your marketing efforts across-the-board.

Sanestorm is now moving forward with a pricing plan specifically designed to help professional services firms take advantage of our total marketing audit. Our fee for a marketing audit is normally 2% of a company's annual marketing budget. But because we see a terrific need for this type of review in the professional services area, we are offering law firms, consulting firms, accountancy firms and architectural firms a price of either $5,000 or 1% of their annual marketing budget*, whichever amount is lower.

We are not a huge organization; we can only take on a few new clients at any given time. There are so many opportunities for improvement in this area that there will be substantial rewards for those firms that undertake serious, well managed marketing efforts. Let's see if we can work together to reap some of that benefit for you. To discuss moving forward with a marketing audit, or to get further information, please contact Andy Havens by phone or email.

* Minimum charge $1,000. Travel and lodging expenses, if required, will be additional. All other incidental items will be paid for by Sanestorm Marketing. For calculating fee, marketing budget includes all marketing programs, collateral, Internet, advertising, media, vendor fees, marketing staff salaries, client development and entertainment expenses.