cyberspace 2004... bc
A universe of meaning laid atop the mundane world.
Call your local Pharaoh for details.

As marketers we try to understand why our customers do what they do. That way we can facilitate their relationships with our organizations. Our advertising entertains them, our merchandising entices, our literature informs, our services impress. All good stuff. But the key ingredients of these interactions are knowledge, creativity, sensitivity and stamina. All of which were as available to Cicero, Shakespeare and Frost as they are to Gates, Trump and Bezos.

You want to experience transformative technology? Use the bathroom. Indoor plumbing has more to do with our quality of life than do computers. Ask yourself which you'd give up first. (Full text here...) or download the PDF version.

issue 1.1: march 2004

welcome to the age of content
why the story of your brand matters more than ever

In the beginning, "value" was defined by your own personal physicality. How much you could carry, how fast you could run, how hard you could hit an ibex with a club. With the advent of agriculture and animal husbandry, land became the basis of highest value. Land = crops, grazing, mineral rights. The variously progressive systems of government – from anarchy to despotism to monarchy to feudalism to republic to democracy – only define more exactly, and in ever more expansive terms, who controls the land and how. (Continued...) or download the PDF version.