marketing materials
what is it?
Anything you can hand to somebody with the intention of improving a relationship.
what does it involve?
The list of marketing materials used by various companies and industries is astounding. It can range from a simple tri-fold brochure to “wearable” brand items to entire books. If you’ve got a message, there exit many media on which to get it across. Some of the material Sanestorm can help you out with are:
- Collateral materials -- Brochures, product pamphlets, direct mail, bill inserts, leave-behinds, etc.
- Merchandising -- Counter-toppers, danglers, end-caps, booths, displays
- Sales materials -- Self-segmentation pieces, price lists, implementation packets
- Menus
- Posters
- Flyers
- Logo items -- office accessories, wearables, gifts, tchotchkes, doodads, gewgaws, gimcracks, knickknacks, bibelots, baubles, trifles, souvenirs, novelties, ornaments, bric-a-brac, curios, notions, flummeries and whatnot. Basically, you can have your logo printed on anything.
why do this?
It’s fun. Seriously. That’s why we do it. Plus, it’s a chance to, once again, make sure that your marketing message is “out there” in as many harmonious ways as possible.
why do it with sanestorm?
We’ve got experience. If you’ve been turning out marketing materials for years, we can probably help you improve them or figure out a way to save you some money. If you only do these things sporadically, and are frustrated by the lack of interface between “vendor lingo” and the English that you learned in school, we can translate.
The process of imagining, designing, buying, producing and delivering marketing materials can be very complex. If you don’t allow enough time on the front end, for example, you’ll often run into rush charges later in the process. If you don’t have your materials in the right format, it can take days or weeks to make the changes. Small details in design (like weird sizes, die-cuts and paper choice) can make a huge difference in cost.
We’ll work with you to make sure that your material program is efficient and cost effective. We can help with the design of the materials, or just with the outlining of a program. We can help you research and review vendors and put you in contact with companies that will get you what you need on your terms.
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