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 marketing strategy
what is it?
This is the "big picture" stuff. If you ever have the feeling that you're simply doing a lot of marketing "stuff" without understanding why, this is where you start. For your marketing strategy to be truly successful, it needs to be connected to the root business goals of your organization.
what does marketing strategy involve?
- A solid understanding of where you are
- A vision of where you want to go
- A serious, actionable plan that outlines how you'll get there
- Measurements and metrics that indicate how you're doing and keep you on track
- Alignment between your business plan and your marketing plan
- Internal communications and processes to support the strategy
why do this?
It sounds like hard work, eh? Well, it is. But be of good cheer. In the long run, good marketing strategy actually takes less energy, money, time and emotional stress than bad marketing. And it's much more fun. Once you have a sound marketing strategy in place:
- Your marketing tasks operate more efficiently
- Your people understand how they fit into the big picture
- You'll know which activities are providing benefit
- You know what areas should be pruned or altered
- Your marketing plans will work together
- You'll have repeatable marketing "cycles" that can be applied again and again
why do it with sanestorm?
It is often difficult to see your own marketing systems and programs clearly. As marketing is developed over time, it can gain momentum (or inertia) through personality and history. Tasks that originally had meaning and purpose are done over-and-over because "that's the way we've always done it." Job descriptions can shift as personnel come and go. Maybe activities were initiated when your company was much younger and smaller. Or it may be that you're a new company and have just begun to consider how to market.
Whatever the reason, Sanestorm can help make your marketing relevant and powerful again. We can help you see your strengths in a whole new light, while pointing out those areas that may be due for a change. Essentially, we help you plan your plan.
You're the expert in your field. You know your industry, your category and your markets. You know your people. You have all the knowledge you need. We have the marketing expertise to help you turn that knowledge into results.
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