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 internet strategy
and web design
what is it?
How are you using the Internet? As a place to “shovel” your print materials? As an online storefront? A two-way conversation with your customers? In the last ten years, the Internet has emerged as one of the most profound changes in business communication in history. The ways in which the Web can impact your marketing are staggering.
what does it involve?
Sanestorm can help improve your Internet presence in a number of ways. We provide consulting on:
- Internet strategy
- Site design
- Web experience design
- Site usability
- Internet advertising
- Interactive marketing tactics
- Viral marketing
- E-mail marketing
- Extranets
why do this?
If you’re not on the Internet yet, you’re already behind the curve and you probably need some help getting up to speed. At the very least, customers and investors expect you to have a site that explains what your company does, where it is, what services and products it offers, and how to contact you.
If you’re already on the Internet, have you considered all the ways in which your online and off-line marketing intersects? Just as traditional media (TV, radio, print) work best when synchronized, so, too, should your Internet presence be a reflection of your overall marketing strategy.
why do it with sanestorm?
We’ve been working on the Web since before it was called the Web. Back in the days when you needed a dedicated “host” like CompuServe or America Online to get anywhere online. We’ve been involved with multimillion dollar Internet advertising campaigns, usability studies, the development of intranets and extranets, Internet commerce and viral marketing.
For a relatively small investment in money, you can do amazing things on the Internet. You can get your customers to market for you. You can provide real-time services and answers to your clients. You can automate business processes, save time and money, and get products to market more quickly.
It’s a whole new way of communicating. And that’s what marketing’s all about.
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