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what is it? Graphic design is the art of making business beautiful. Some fine artists pooh-pooh the work of those who create art in the fields of commerce. We believe that any form can be lovely, any advertisement can be a work of art and that a piece of direct mail can be inspirational. Why not? The same colors apply, as do the same tools and shapes. To create a marketing vehicle that is at once effective and attractive is no small accomplishment. It requires attention to details and particulars that fine art need not acknowledge. In our opinion, that makes the design of fabulous marketing materials even more impressive. They must not only be lovely, but functional. what does it involve? Our illustrators create pieces in a wide variety of media and modes. We also work with professional photographers and outside, contract artists for specific needs that we can’t fill internally. In cases where we go outside Sanestorm, we function as the director of the project, and you need only worry about the final piece. We can provide your finished artwork in any media you desire, whether traditional or electronic. We can work with your service bureau -- or recommend one -- to see that the design is translated correctly in the final format. In this, as in many of our services, we once again go back to the basic Sanestorm mantra; when artistic creativity marries analytical business thought, powerful marketing is born. why do this? Slapping together a flyer, postcard or invitation gets you what you put into it -- not much. There is both an art and a science to graphic design. Different techniques better motivate different types of behavior. There are design decisions that can save (or cost) you serious money. Having a group of professionals work on your design means that you’ll get the benefit of brains that are soaked in the experience, history and philosophy of good design. why do it with sanestorm? Nowhere does the confluence or art and commerce shine so bright as in good graphic design. Your project must succeed both as a work of art, and as the art of work. Good design never limits usability or function, but enhances it. We have designed a wide variety of materials over the years. We know how to work with artists, photographers, fontographers, agencies, printers and vendors. We can come at your task from many different angles and give you several designs to choose from -- and our primary recommendation. Just as we love to write, so do we love to design. The marriage of written words, potent images and well-thought-out marketing plans brings us great joy. We’ll work with you to create marketing pieces that could be framed in your lobby for their beauty, and in your CFO’s office for their effectiveness.
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illustration and