event planning


		event planning what is it? It is not, for the most part, synonymous with party planning... unless you mean the Republican or Democratic parties. We’re talking about events related to the marketing of your business. A partial list would include: Store openings Sales/promotion events for the public Sales rallies for employees Seminars Trade shows Lectures Teaching opportunities Publicity events Book signings Concerts Grassroots publicity efforts Retreats what does it involve? Like any marketing campaign, events need to be planned out to be successful. We help you plan and execute your event the same way we would an advertising campaign. Although every specific event is unique, most include the following considerations: Timeline -- When is the event? What are all the related time efficiencies and requirements? Budget -- How much have you allotted for the event? Did you remember to budget for all the things on this list... and then some? Players -- Who is going to be invited? Who will be “performing?” Deliverables -- What specific things need to take place before the close of the event? Personnel -- What ancillary help will you need? Place -- Booking the right venue can be the biggest hurdle if done poorly, and can really make the event if done well. Outside influence -- does your event fall on the same day as an OSU home game? Food -- Will you be having any? If so, what? Who will provide it? A/V -- What electronic systems will you need on hand? Marketing -- How are you letting people know about the event? Publicity -- Are you inviting the press to the event? Organization requirements -- Will your event count for continuing education credit? Have you checked the materials with the appropriate association or trade group? Database management -- How are you tracking the invites, RSVPs and other details? Rehearsal -- Have your speakers written and practiced their material? Presentation materials -- Do you have Powerpoint presentations to coordinate? What about handouts like notebooks, brochures, books and CD-ROMs? Follow-up -- How are you going to measure participants’ satisfaction? Will you be sending something to attendees to remind them of key issues? why do this? One of the most important principles of learning theory states that to truly learn something, you must do it. The more interactive a program is, the more likely that participants will remember it and use the knowledge in the future. By having a live event with your employees, clients or constituents, you have a chance to leave a truly lasting mark. You can communicate a strong marketing message while delivering a learning product that clients value. You get a chance to build relationships, which is fundamental to long-term business success. You can introduce key decision makers to each other, and they’ll remember your organization favorably because of that. Be warned, though -- just as a live event offers a wonderful opportunity to really hit a marketing home run, it is also possible to totally strike out. If you don’t have all the details double and triple checked, you run the risk of bringing a bunch of people together and making them mad at you. why do it with sanestorm? Because we’re not caterers. And we’re not entertainers. And we’re not selling the meeting space at the hotel. And we’re not motivational speakers (usually). Those are important players in your event, but they are like the different instruments in an orchestra. Sanestorm is your conductor. We help you map the entire event out from start to finish and make sure that all the players deliver. We help you think about all the possible ways to leverage the event for your success. We ride herd on all the details so that you can concentrate on honing your message, inspiring your sales force, winning over the minds of your constituents or communicating your agenda. Planning a marketing program of any kind involves a host of details. Events are no different. We will treat your event as if it was a major marketing campaign -- because it is.

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