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ambassador program Many charitable organizations, service groups and industry associations rely on sponsorship programs for some of their revenue. The value proposition to sponsors is usually twofold:
The second part of that value is most often provided as advertising space in the organization’s materials. While the intent of that effort is good, in many cases it does not provide what the sponsor really wants -- a chance to initiate a sales process with members. The attached PDF document is a brief overview of an Ambassador Program which helps provide additional value to a sponsorship proposition at almost no increased cost to the organization.
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